Terms of Service

Last updated: October 12, 2026

1. Acceptance of Terms

By accessing or using Yolodex at personas.yolodex.ai ("the Service"), you agree to be bound by these Terms of Service, including the Data Processing Addendum in Appendix A. If you do not agree, do not use the Service.

2. Description of Service

Yolodex is an audience intelligence platform that helps brands discover and analyze audience personas for advertising. The Service collects and analyzes publicly available advertising data, customer reviews, and connected first-party ad account data to generate insights at the aggregate, audience-segment level.

3. Account Terms

  • You must provide accurate and complete information when creating an account
  • You are responsible for maintaining the security of your account credentials
  • You must be at least 18 years old to use the Service
  • One person or legal entity may maintain no more than one account

4. Connected Accounts

When you connect third-party accounts (such as Meta/Facebook), you authorize us to access data from those accounts as described in our Privacy Policy. You represent that:

  • You have the authority to grant us access to the connected accounts
  • Your use of connected account data complies with the third party's terms of service
  • You will not use the Service to access data you are not authorized to view

We process data obtained from Meta in accordance with the Meta Platform Terms and Meta's Developer Policies.

5. Acceptable Use

You agree not to:

  • Use the Service for any unlawful purpose or in violation of any applicable laws
  • Attempt to gain unauthorized access to any part of the Service
  • Interfere with or disrupt the Service or its infrastructure
  • Resell, redistribute, or sublicense the Service without our written consent
  • Use the Service to collect data about individuals for surveillance or profiling purposes
  • Use outputs from the Service to build profiles of, target, or make decisions about identified individuals — the Service produces audience-segment insights, not individual-level profiles

6. Intellectual Property

The Service and its original content, features, and functionality are owned by Yolodex. AI-generated analysis and insights produced by the Service based on your data are provided for your use but do not constitute our endorsement or guarantee of accuracy.

7. Limitation of Liability

The Service is provided "as is" without warranties of any kind. We are not liable for any indirect, incidental, special, or consequential damages arising from your use of the Service. Our total liability shall not exceed the amount you paid us in the twelve months preceding the claim.

8. Termination

We may terminate or suspend your account at any time for violation of these Terms. You may terminate your account at any time by contacting us. Upon termination, your right to use the Service ceases immediately, and we will delete your data as described in our Privacy Policy.

9. Changes to Terms

We reserve the right to modify these Terms at any time. We will provide notice of significant changes via the Service or email. Continued use after changes constitutes acceptance of the new Terms.

10. Contact

For questions about these Terms, contact us at support@yolodex.ai.

Appendix A — Data Processing Addendum

This Data Processing Addendum ("DPA") forms part of these Terms of Service and applies where Yolodex processes Personal Data on behalf of the person or entity using the Service ("Customer"). If you act on behalf of an organisation, you represent that you have authority to bind that organisation. Customer Personal Data means Personal Data processed by Yolodex on Customer's behalf through the Service. Capitalised data protection terms used but not defined here have the meanings given in applicable data protection laws (including the EU GDPR, UK GDPR, and CCPA/CPRA).

A1. Roles and scope

Customer is the Controller and Yolodex is the Processor with respect to Customer Personal Data processed through the Service. Yolodex is the Controller for account, billing, and Service-improvement data. Yolodex will process Personal Data only on documented instructions from Customer (including as set out in these Terms of Service and this DPA) unless required by applicable law.

A2. Confidentiality of personnel

Yolodex ensures that personnel authorised to process Personal Data are bound by appropriate confidentiality obligations and have received appropriate training.

A3. Security

Yolodex will implement and maintain industry-standard technical and organisational measures designed to protect Personal Data against unauthorised access, loss, alteration, or disclosure, including encryption in transit and at rest, access controls, MFA for administrative access, network safeguards, vulnerability management, and incident response procedures.

A4. Sub-processors

Customer authorises Yolodex to engage Sub-processors to provide the Service, provided that Yolodex (a) maintains a current list of Sub-processors available on request, (b) gives Customer at least 30 days' notice of new Sub-processors and an opportunity to object on reasonable grounds, and (c) enters into written agreements with Sub-processors imposing data protection obligations no less protective than those in this DPA. If Customer objects and the parties cannot agree on a mitigation within 30 days, Customer may terminate the affected Service and receive a pro-rated refund of pre-paid fees.

A5. Data subject requests

Taking into account the nature of processing, Yolodex will provide reasonable assistance to enable Customer to respond to data subject requests under applicable data protection laws. Where Yolodex receives such a request directly, it will (unless legally prohibited) forward it to Customer without undue delay.

A6. Breach notification

Yolodex will notify Customer without undue delay, and in any event within 72 hours, after becoming aware of a Personal Data Breach affecting Customer Personal Data, and will provide information reasonably necessary to assist Customer in meeting its obligations under applicable law.

A7. Audits

On reasonable written request, no more than once per 12 months, Yolodex will make available summary information about its security program, including third-party audit reports and penetration test summaries where available, and will respond to reasonable security questionnaires. On-site audits will occur only if required by a regulator or by applicable law, on reasonable notice, during business hours, and subject to confidentiality and security restrictions.

A8. Return and deletion

On termination or expiry of the Service, at Customer's choice, Yolodex will return or delete Personal Data within 30 days, except for data Yolodex is required to retain by law or that is stored in routine backups, which will be overwritten on Yolodex's standard backup cycle (not exceeding a further 30 days). Aggregated, de-identified data may be retained.

A9. International transfers

Where Yolodex processes Personal Data of EU/EEA, UK, or Swiss data subjects outside those territories, the parties agree that the EU Standard Contractual Clauses (Commission Decision 2021/914) and, for UK transfers, the UK International Data Transfer Addendum (or UK IDTA, as applicable) are incorporated by reference and will govern such transfers. Yolodex will ensure that onward transfers to Sub-processors are subject to equivalent protections.

A10. CCPA / CPRA

For Personal Information subject to the CCPA/CPRA, Yolodex acts as a "service provider" or "contractor" and will not sell or share Personal Information, retain it outside its direct business relationship with Customer, or use, retain, or disclose it for any purpose other than providing the Service or as otherwise permitted by law.

A11. Conflict

In the event of a conflict between this DPA and the rest of these Terms of Service with respect to the processing of Personal Data, this DPA prevails.